Notice Board :

Call for Paper
Vol. 9 Issue 1

Submission Start Date:
Jan 15, 2021

Acceptence Notification Start:
Feb 10, 2021

Submission End:
Feb 20, 2021

Final MenuScript Due:
Feb 28, 2021

Publication Date:
March 05, 2021
                         Notice Board: Call for PaperVol. 9 Issue 1      Submission Start Date: Jan 15, 2021      Acceptence Notification Start: Feb 10, 2021      Submission End: Feb 20, 2021      Final MenuScript Due: Feb 28, 2021      Publication Date: March 05, 2021




Volume II Issue II

Author Name
Upendra Singh Panwar
Year Of Publication
2014
Volume and Issue
Volume 2 Issue 2
Abstract
The focus on customer-centric marketing philosophies has received significant attention in the marketing literature by both scholars and practitioners. Practitioners and Scholars are increasingly looking for ways to understand, attract, retain and build intimate long term relationship with profitable customers Kotler (2006), Gronroos (1994). This research is an empirical study where primary data has been collected through a scale of Parasuraman, Zeithml, and berry 1986, 1988). The scale has been administered on 101 customers of Public Banks and Public Insurance, chosen on a convenient basis. The purpose of this paper is to evaluate the service quality of Public Banks and insurance companies, based on different levels of customers’ perception regarding service quality with respect to Tangibles, Reliability, Responsiveness, Assurance and Empathy. This paper will make a useful contribution given that there are only a few studies dealing with the assessment of service quality in Public Ban
PaperID
2014/02/2201

Author Name
Dr. Shivshankar Ghumre
Year Of Publication
2014
Volume and Issue
Volume 2 Issue 2
Abstract
Re-engineering is very popular modern management technique. Application of re-engineering in the library management and services is the need of the present day. In this paper authors emphasized on not only historical background of re-engineers but also background of studied library in brief and implementation of re-engineers in five phase manner i.e. activates to be re-engineers team, vision for the new improved process and action needed to implement the new process
PaperID
2014/02/2202

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