Abstract
Customer satisfaction has been one of the main concerns of banks of late. This has been necessitated by the stiff competition led by new norms of entrants in banking industry by RBI. Banks are striving hard to offer quality services in a bid to maintain existing customers and persuade new customers. Customers on the other hand, want best customer value for their money so they are always combing around to get the best services. This is an analytical study based mainly on the primary data collected through a scientifically developed scale. The scale has been personally administered on a sample size of 101, chosen on a convenient basis from private bank. The scale of Parasuraman, Zeithml, and berry 1986, 1988) was used here. In order to achieving higher levels of quality service in Private banks, banks should deliver higher levels of service quality and in the present context customers’ perceptions are highest in the level of infrastructure facilities of the bank. Owing to the increasing