Abstract
There has been a seismic shift in the way we use search engines. The search engine is becoming a hub of a lot of information. It has become a market place in its own right. This is now become a challenging marketer to find new ways to connect with audiences. For search engines, this was a turning point in the services that they offer. It has become more and more important for the user to fetch prominent information that has been searched by the users. When before, "WEB SEARCH" brands like GOOGLE, YAHOO, BING, and BAIDU were consumers' first port of call, they are now rapidly losing share to new competition(particularly AMAZON, WE CHAT and FACEBOOK) and formats(primarily from VOICE and apps).